This graduate track prepares students to lead integrated digital marketing strategy across an organization. Coursework covers advanced digital analytics, marketing automation, and the channel strategy decisions senior digital marketing leaders must make.
Graduates leave prepared to direct digital marketing teams, lead omnichannel campaign strategy, and translate performance data into executive marketing decisions. The one-year, cohort-based format is built for working professionals ready to lead digital marketing functions.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
OLM 620Integrated Digital Strategy
Covers building a cohesive digital marketing strategy across all channels.
- Omnichannel strategy design
- Aligning channels with the customer journey
- Budget allocation across a full digital mix
OLM 668Marketing Automation
Covers designing automated, data-driven marketing programs.
- Lead scoring and nurturing
- Automated email and campaign workflows
- Personalization at scale
OLM 730Advanced Digital Analytics
Covers advanced measurement and attribution across digital campaigns.
- Multi-touch attribution models
- Predictive analytics for campaigns
- Building executive-level dashboards
OLM 795Content Strategy Leadership
Covers directing content strategy across teams and channels.
- Content strategy frameworks
- Managing content teams and workflows
- Measuring content performance
OLM 860Digital Marketing Leadership
Prepares students to lead digital marketing functions at the executive level.
- Leading digital marketing teams
- Presenting digital strategy to executives
- Managing agency and vendor relationships
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now