This graduate track prepares students to lead enterprise digital transformation and payment innovation strategy. Coursework covers digital ecosystem strategy, payment platform architecture, and the organizational change practices senior digital leaders use to modernize legacy operations.
Graduates leave prepared to direct digital transformation functions, lead payment innovation strategy, and advise executive teams on enterprise digitization. The one-year, cohort-based format is designed for working professionals ready to lead digital transformation initiatives.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
2
Specialist Courses
5 Courses
DTP 618Digital Ecosystem Strategy
Covers designing strategy across a broader digital business ecosystem.
- Digital ecosystem and platform strategy
- Building digital partnerships
- Positioning within a digital ecosystem
DTP 662Payment Platform Architecture
Covers the architecture behind modern digital payment platforms.
- Payment platform architecture basics
- Scaling payment infrastructure
- Managing platform reliability and uptime
DTP 728Enterprise Digital Transformation Leadership
Covers leading large-scale digital transformation programs.
- Leading enterprise transformation initiatives
- Managing legacy system transitions
- Building a digital-first culture
DTP 790Payment Innovation Strategy
Covers driving innovation in payment products and services.
- Evaluating emerging payment technologies
- Building new payment product strategy
- Balancing innovation with regulatory risk
DTP 856Executive Digital Transformation Leadership
Prepares students to lead digital transformation at the executive level.
- Leading a digital transformation organization
- Presenting transformation strategy to executives
- Driving digital adoption across the enterprise
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
01
Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now