This graduate track develops broad, cross-functional business leaders capable of operating across departments. Coursework covers organizational strategy, executive decision-making, and the general management skills senior leaders use to run diverse business units.
Graduates leave prepared to lead general management functions, direct cross-functional teams, and advise executive leadership on organizational strategy. The one-year, cohort-based format is designed for working professionals ready to advance into senior general management roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
BAD 612General Management Strategy
Covers strategy for leading diverse business units.
- General management principles
- Leading diverse business functions
- Aligning units around a shared strategy
BAD 656Organizational Strategy
Covers designing organizational strategy at the executive level.
- Executive-level strategic planning
- Organizational design decisions
- Evaluating strategic tradeoffs
BAD 722Executive Decision-Making
Covers frameworks for making high-stakes executive decisions.
- Executive decision frameworks
- Decision-making under complexity
- Balancing stakeholder interests in decisions
BAD 784Cross-Functional Leadership
Covers leading initiatives that span multiple business functions.
- Leading cross-functional initiatives
- Managing competing departmental priorities
- Building organization-wide alignment
BAD 848Executive General Management
Prepares students to lead broad business functions at the executive level.
- Leading a general management function
- Advising executive leadership
- Driving performance across business units
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
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