This track prepares students to develop products and manage brand strategy, covering product lifecycle management, brand positioning, and the market research methods used to guide product decisions. Students also study pricing strategy and how brands are measured and grown over time.
Graduates are prepared for roles such as product manager, brand coordinator, or marketing analyst across consumer goods, retail, and technology companies. The self-paced, four-year format allows students to complete a full credential while continuing to build professional experience.
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General Courses
10 Courses
GEN 101Introduction to the Humanities
A broad survey of the art, literature, and ideas that have shaped human culture.
- Landmark works in art and literature
- Philosophical movements across eras
- Interpreting cultural artifacts in context
GEN 102Social and Cultural Geography
Exploring how geography shapes societies, economies, and cultural identity.
- Population patterns and migration
- Urban and rural land use
- Regional cultural differences
GEN 103English Composition
Developing clear, well-organized writing for academic and professional contexts.
- Building a strong thesis and outline
- Paragraph structure and transitions
- Revising drafts for clarity and tone
GEN 104College Algebra
Building fluency with algebraic methods used across academic disciplines.
- Solving linear and quadratic equations
- Working with functions and graphs
- Applying algebra to real-world problems
GEN 105World Religions
A comparative look at the beliefs and practices of major world faiths.
- Core beliefs of major traditions
- Religious ritual and practice
- Religion's influence on society
GEN 106Ethics
Examining moral theories and how they apply to everyday decisions.
- Major ethical theories and frameworks
- Applying ethics to real-life dilemmas
- Evaluating competing moral claims
GEN 107Art Appreciation
Building a vocabulary for understanding and evaluating visual art.
- Elements and principles of design
- Major art movements through history
- Analyzing meaning in visual works
GEN 108Pre-Calculus
Strengthening the mathematical foundation needed for advanced coursework.
- Polynomial and rational functions
- Exponential and logarithmic relationships
- Trigonometric identities and graphs
GEN 109Human Biology
An introduction to how the human body functions at the systems level.
- Structure and function of major organ systems
- Cellular processes and genetics basics
- Health, nutrition, and disease prevention
GEN 110World History
Tracing major civilizations, conflicts, and turning points across the globe.
- Rise and fall of major civilizations
- Global trade and cultural exchange
- Key turning points of the modern era
BA 031Introduction to Business
A foundational look at how organizations are structured, financed, and run in today's competitive marketplace.
- Business ownership structures and formation
- Roles of key business functions
- Introduction to the global business environment
BA 064Marketing Essentials
An introduction to identifying customer needs and building strategies that connect products with the people who want them.
- The four Ps of marketing
- Segmenting and targeting audiences
- Building a basic marketing plan
BA 226Business Communication
Building the written, verbal, and interpersonal communication skills needed to succeed in a professional business setting.
- Professional writing and correspondence
- Effective presentation techniques
- Interpersonal and cross-functional communication
BA 375Fundamentals of Accounting
An introduction to the accounting cycle and the financial statements that record and report business activity.
- The accounting equation and double-entry system
- Preparing income statements and balance sheets
- Recording and adjusting journal entries
BA 608Introduction to Finance
Core concepts of financial management, including how businesses raise, allocate, and manage capital.
- Time value of money principles
- Sources of business financing
- Basic risk and return concepts
BA 686Management & Administration
Practical grounding in planning, organizing, and overseeing the daily operations of a business unit.
- Principles of organizational planning
- Supervising and coordinating teams
- Administrative decision-making basics
BA 707E-Business
An exploration of how digital technology and the internet are reshaping commerce, operations, and customer engagement.
- E-commerce business models
- Digital marketing and online customer engagement
- Technology infrastructure for online business
BA 785Human Resources
An overview of the practices organizations use to recruit, develop, and retain a productive workforce.
- Recruitment and selection processes
- Employee training and performance management
- Compensation, benefits, and workplace policy
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Specialist Courses
6 Courses
PBM 109Introduction to Product Management
Covers the basic lifecycle of developing and launching a product.
- Basic product lifecycle stages
- Introduction to product-market fit
- Basic product roadmap concepts
PBM 123Brand Management Basics
Introduces the fundamentals of building and protecting a brand.
- Basic brand identity concepts
- Introduction to brand positioning
- Simple brand guideline concepts
PBM 137Market Research Basics
Covers the basics of gathering customer insight for product decisions.
- Basic survey design
- Simple focus group concepts
- Interpreting basic market research
PBM 251Product Lifecycle Management
Covers managing a product from launch through decline.
- Managing products across lifecycle stages
- Product line extension decisions
- Sunsetting products responsibly
PBM 363Brand Positioning Strategy
Covers positioning a brand distinctly within a competitive market.
- Building a brand positioning statement
- Differentiating from competitors
- Maintaining positioning consistency
PBM 475Pricing Strategy
Covers setting and adjusting prices to maximize value and revenue.
- Value-based pricing methods
- Competitive pricing analysis
- Testing and adjusting price points
$72,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires High School Diploma or GED.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
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