This completion track is designed for students holding an Associate Degree who want to advance into search engine marketing, content strategy, and digital campaign management. Students build on foundational digital marketing knowledge to plan multi-channel campaigns.
Offered in a flexible one-year format, the program allows transfer credit to apply toward the 84 required credit hours, and a capstone bridge project has students build a digital campaign plan for a real brand. Graduates are prepared for roles such as digital marketing coordinator or SEO specialist.
BA 031Introduction to Business
A foundational look at how organizations are structured, financed, and run in today's competitive marketplace.
- Business ownership structures and formation
- Roles of key business functions
- Introduction to the global business environment
BA 064Marketing Essentials
An introduction to identifying customer needs and building strategies that connect products with the people who want them.
- The four Ps of marketing
- Segmenting and targeting audiences
- Building a basic marketing plan
BA 226Business Communication
Building the written, verbal, and interpersonal communication skills needed to succeed in a professional business setting.
- Professional writing and correspondence
- Effective presentation techniques
- Interpersonal and cross-functional communication
BA 375Fundamentals of Accounting
An introduction to the accounting cycle and the financial statements that record and report business activity.
- The accounting equation and double-entry system
- Preparing income statements and balance sheets
- Recording and adjusting journal entries
BA 608Introduction to Finance
Core concepts of financial management, including how businesses raise, allocate, and manage capital.
- Time value of money principles
- Sources of business financing
- Basic risk and return concepts
BA 686Management & Administration
Practical grounding in planning, organizing, and overseeing the daily operations of a business unit.
- Principles of organizational planning
- Supervising and coordinating teams
- Administrative decision-making basics
BA 707E-Business
An exploration of how digital technology and the internet are reshaping commerce, operations, and customer engagement.
- E-commerce business models
- Digital marketing and online customer engagement
- Technology infrastructure for online business
BA 785Human Resources
An overview of the practices organizations use to recruit, develop, and retain a productive workforce.
- Recruitment and selection processes
- Employee training and performance management
- Compensation, benefits, and workplace policy
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Specialist Courses
6 Courses
OLM 108Digital Marketing Foundations
An overview of the main digital channels used to reach customers online.
- Overview of digital marketing channels
- Basic customer journey concepts
- Setting simple campaign goals
OLM 121Social Media Basics
Covers the fundamentals of building brand presence on social platforms.
- Choosing the right social platforms
- Creating basic content calendars
- Measuring social engagement
OLM 145Introduction to Search Marketing
Introduces how search engines rank content and how paid search works.
- How search engines rank pages
- Basics of paid search ads
- Simple keyword research
OLM 260Search Engine Optimization
Covers on-page and off-page techniques for improving organic search visibility.
- On-page SEO techniques
- Link building fundamentals
- SEO performance tracking
OLM 372Paid Digital Advertising
Covers planning and running paid campaigns across search and social platforms.
- Paid search campaign structure
- Social media ad targeting
- Budget allocation across channels
OLM 485Digital Marketing Analytics
Covers reading and acting on digital marketing performance data.
- Web analytics fundamentals
- Conversion tracking setup
- Reporting on campaign ROI
$24,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Associate Degree or equivalent credits.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now